
HOLDEN & ARTS ASSOCIATES
SHARING STORIES AND CREATING PARTNERSHIPS SINCE 1983

Looking to meet up up a booking conference?
We're planning on attending:
Western Arts Alliance (WAA) in Los Angeles, CA, Sept. 2-5, 2025 - booth #612
Midwest Arts Xpo (MAX) in Milwaukee, WI, Sept. 15-18, 2025 - booth #217
Association of Performing Arts Professionals (APAP) in NYC, NY, Jan. 9-13, 2026 - booth # 179
TYA/USA Festival and Conference in Atlanta, GA, May 2026
Contact us soon to schedule an appointment at the conference
or drop by our booth during Exhibit Hall Hours.
Please also take note of the following events and showcases, featuring some of our wonderful artists and staff, as well as other Youth & Family conference programming and professional development that you should know about.

YOUTH & FAMILY FORUM
Wed. Sept. 3rd 10am-11:15am
This Youth & Family forum will be structured with a brief panel of stories/voices from the field to inspire and provoke conversation, small group round tables around critical issues, and time for
networking. Round table topics could include performances in the current political climate, commissioning new work, marketing to schools and families, etc... with time for sharing out conversation-takeaways with the larger group and to engage in multiple hot topics.
Panel includes:
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Spring Karlo, Co-Director Holden & Arts Associates (moderator)
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Sarah McCarthy, Dandelion Artists and Advisory Council for the TYA Tour Development Collective

NAPAMA's MAKING ARTISTIC CENTS: Where is the Money?
Wed. Sept. 3rd 11:30am-12:45pm
In today's climate of economic uncertainty and funding cuts, touring smart (financially) has become even more important. A panel of agents, managers, artists and presenters will share tips and best practices around keeping costs low, cashflow planning, how to set asking fees, contiguous touring vs run outs, deposits vs first payments, and more. This session will explore how cost-efficient touring can increase profitability for everyone. HAA Co-Director and NAPAMA Board Member Spring Karlo will moderate this discussion.
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WIND IN THE WILLOWS
from Theatre Heroes of Austin, Texas
Wednesday Sept. 16th at 10am
Pitch as part of the PYA Symposium and Showcase
Journey into the Wild Wood on this multi-media adventure based on Kenneth Grahame's beloved children's novel. Wind in the Willows mixes classic storytelling with projected illustrations to tell the trials of Mole and Rat on an all-night race against time as they venture through the hidden wonders of the forest to find the young Otter before it's too late. From the team who brought us Call of the Wild, experience the magic and mystery as one actor (Noel Gaulin) plays all the fabled characters in this new adaptation of this classic story. Find out more here.
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UNCLE JUMBO
from Houston, Texas
Wednesday Sept. 16th at 10:50am
Performance as part of the PYA Symposium and Showcase
2024 Grammy-nominee Uncle Jumbo layers heartfelt lyrics and messages of positivity that inspire young minds to dream big and chase their passions. His family concerts and student matinee performances include hits from his Touch the Sky and Garden Groove albums, with uplifting songs and dance-alongs that focus on connection, kindness and wellbeing. Find out more here.
